“Always there has been an adventure just around the corner–
and the world is still full of corners."
- Roy Chapman Andrews
Wolf and Grizzly didn’t start with a product, or even with a product idea. It started with a frustration of mine that wasn’t specific to one object: everything I owned could be grouped into one of two categories: things that looked great, but were weak— belonging in "the city”— and gear that was functional, clunky and difficult to use, fit for the outdoors.
Those outdoor goods were stowed away in my basement, reserved for trips and organized adventures. Since they couldn't be used on a day-to-day basis, what would be the point in keeping them anywhere else?
But I was convinced that this dichotomy was senseless. And, I held a firm belief that if outdoor tools could be usable, durable and well designed, they would help us to adventure on a whim— without all the planning, searching and packing. These tools would enable people to experience and live an outdoor lifestyle all year round— from backyard to backcountry.
Inspired by this, I left my career as an engineer to found WG. It became my outlet to create a set of goods that were built to cater to the needs of adventurers in every context.
We launched our first product, the WG M1 Edition Grill, on Kickstarter in the Summer of 2017. At over 220% funded, the product was met with rave reviews and The M1 Edition was awarded the RANGE Radical by Design award as well as an Outdoor Retailer Product of the Year by The Manual, meanwhile being featured everywhere from Toque and Canoe to Digital Trends to GQ.
More importantly, though, we've received insane amounts of customer emails describing their deep appreciation of the product design, its durable nature and the incredible level of customer care that's evidenced by all the interactions we carry out.
The WG Grill is the first of many, many products that we plan to release as we continue on our journey to help users adventure wherever they are, and no matter their abilities.
Founder and CEO